I-Go Car Sharing Navigates the World of Blogs

Maintaining a blog for an organization can be tough. What should we write? Who is our audience? How often should we post?

I-Go Car Sharing, Chicago’s hometown, nonprofit car sharing service, needed to address these questions about its blog, Motormouth. VDC helped I-Go by setting up a feed aggregator to monitor green transportation and car sharing news, and by installing a traffic monitoring program to see who is reading the blog and how they get there.

VDC regularly monitors and responds to blog posts and news articles about car sharing. VDC also keeps the Motormouth fresh and relevant to I-Go members and potential members by contributing regular posts to the blog about getting around in Chicago.

Through the use of data, active listening, and relevant content, VDC helps I-Go attract and engage readers efficiently.